- Dates: 19-Jan-2027 – 21-Jan-2027
- Location: Olympia London
- Country: UK
- Industry: Arts - Entertainment, Family - Childs & Adolescents, Toys & Games
- Show Website: www.toyfair.co.uk/
Verified Exhibitor Contacts at Your Fingertips
The Toy Fair
Need Demo List?
Contact Us
Share your requirements with us, and our team will prepare a customized exhibitor data or marketing solution quote — absolutely FREE
The Toy Fair
The Toy Fair is THE industry showcase
No other event brings together so many toy manufacturers and retailers – from small innovative companies to the big chain outlets – all under one roof to do one thing: successful business.
The Toy Fair offers 23,000m² of space devoted to the toy, game and hobby business and is the only dedicated toy trade event in the UK.
Since the move back to Olympia in 2010, the show now occupies the Grand, National and Upper West Halls.
Competitor Research
Curent Market Analysis
In 2026 the show attracted more than 200 exhibitors who came to meet buyers from the UK and abroad. As well as buyers from across the range of independent and multiple stores, online retail and catalogue retailers, the Toy Fair attracts a range of visitors from licensors and play specialists to designers, inventors, distributors, media and influencers.
Fill out the form below and our team will send you a verified sample exhibitor list within 24 hours.
Related Shows
EAG360
12 Jan 2027
– 14 Jan 2027
London Art Fair
20 Jan 2027
– 24 Jan 2027