Beta International 2026

BETA International is the UK’s leading trade show for equestrian, pet, and country lifestyle products, recognized as a vital platform for showcasing innovations that shape the future of the equestrian and pet industries. It provides suppliers and retailers with opportunities to discover new products, connect with brands, and gain insights into market trends.

Held at NEC Birmingham, the exhibition features leading manufacturers and distributors presenting saddlery, riding apparel, footwear, pet accessories, and country lifestyle goods. The programme includes live demonstrations, fashion shows, and seminars covering topics such as retail strategies, sustainability, product innovation, and consumer engagement.

Attendees include equestrian retailers, pet shop owners, distributors, buyers, and industry professionals, making BETA International 2026 a central hub for networking, sourcing, and discovering products that drive success in the equestrian and pet retail sectors.

EXHIBITOR DIRECTORY

Exhibitors at Beta International 2026

Explore exhibitors and key decision-maker information from this trade show.

55 Exhibitors

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Stand	Company Name	Website	County	Country	Decision Maker	Job Title	Contact Number	Email
Stand: E40	Abbey England Ltd	Visit Website	Knutsford	UK	Ish*** Wat***	Marketing Manager	********0343	i****@abbeyengland.com 🔓 Sign in to unlock
Stand: C23	Bad Cowgirl Co	Visit Website	Edinburgh	UK	Jes**** Ros*	Director	********2828	j****@badcowgirlco.com 🔓 Sign in to unlock
Stand: c50	Barrier Animal Health	Visit Website	Attleborough	UK	Nig** Bac*	Managing Director	********6363	n****@barrier-biotech.com 🔓 Sign in to unlock
Stand: F75	Bliss of London Ltd	Visit Website	London	UK	Nik** New*****	Director	********5151	n****@bliss-of-london.com 🔓 Sign in to unlock
Stand: C80	Boomerang Nutrition Limited	Visit Website	Swindon	UK	Pie** Bro******	Managing Director	*******3322	p****@boomerangnutrition.co.uk 🔓 Sign in to unlock
Stand: A36	Cabotswood & Quayside Ltd	Visit Website	Bristol	UK	Mar*** Dur*	Managing Director	********2694	m****@footwearbrands.co.uk 🔓 Sign in to unlock
Stand: B42	Charles Owen/	Visit Website	Wrexham	UK	Sar** Pem******	Head of Business Development	********7777	s****@charlesowen.com 🔓 Sign in to unlock
Stand: D1	Citrus-Lime Ltd	Visit Website	Ulverston	UK	Dan*** Dur**	Head of Marketing	********8628	d****@citruslime.com 🔓 Sign in to unlock
Stand: B81	Connollys Redmills	Visit Website	Loughborough	UK	Emm* Hab******	Marketing Manager	********2066	e****@redmills.co.uk 🔓 Sign in to unlock
Stand: D12	Dubarry Of Ireland	Visit Website	Ballinasloe	Ireland	Mic**** Wal**	Marketing Director	********2348	m****@dubarry.com 🔓 Sign in to unlock
Stand: F35	Equi-light	Visit Website	Llangattock	UK	Reb**** Ell**	Co-Founder	—	r****@equi-light.com 🔓 Sign in to unlock
Stand: D53	Equilibrium Products	Visit Website	Aylesbury	UK	Can**** Pot****	Marketing Manager	********9115	c****@equilibriumproducts.com 🔓 Sign in to unlock
Stand: A11	Equine Careers	Visit Website	Buckingham	UK	Emm* Dye*	Founder & Director	********0666	e****@equine-careers.co.uk 🔓 Sign in to unlock
Stand: E32	Ergon Equine Limited	Visit Website	Haddington	UK	Gin** Heg***	CEO	********1321	g****@ergonequine.com 🔓 Sign in to unlock
Stand: F72	Events through a Lens	Visit Website	London	UK	Abi Pen****	Co-Founder & Director	—	a****@sbdagency.co.uk 🔓 Sign in to unlock
Stand: D72	Ferdia Equine	Visit Website	Ardee	Ireland	Kat** Hol***	Marketing Specialist	********3599	k****@ferdiaequine.com 🔓 Sign in to unlock
Stand: TBC, D82	Flourish Horse Health	Visit Website	Wickford	UK	Lin** Ben***	Founder, CEO	—	l****@flourishhorsehealth.com 🔓 Sign in to unlock
Stand: E19	FreeJump System	Visit Website	—	UK	Dam*** Aur*****	Director of Sales Marketing	********3785	d****@freejumpsystem.com 🔓 Sign in to unlock
Stand: E24	Grubs Boots Ltd	Visit Website	Bolton	UK	Dav** Fos***	Group CEO	********7700	d****@grubsboot.com 🔓 Sign in to unlock
Stand: F82	Heiniger	Visit Website	Leeming Bar	UK	Hef** Row*****	National Sales Manager	—	h****@heiniger.com 🔓 Sign in to unlock
Stand: C56	HKM Sports Equipment UK Ltd	Visit Website	Cannock	UK	Chr****** Eng***	Director	—	e****@hkm-sports.com 🔓 Sign in to unlock
Stand: E25	Horse & Rider and Pony Magazines Magazines	Visit Website	Farnahm	UK	Abi Can***	Commercial Director	********1020	a****@djmurphy.co.uk 🔓 Sign in to unlock
Stand: C53	Horse Power Feed and Supplements	Visit Website	Pune	India	Yoh*** Pes********	Managing Director	********7700	y****@micronizingindia.com 🔓 Sign in to unlock
Stand: D2	Hyssop Ten Ltd T/A eGlove	Visit Website	Whiteley	UK	Jam** Yeo	Managing Director	********8034	j****@eglove.co.uk 🔓 Sign in to unlock
Stand: E56	Ideal & WRS Co Ltd	Visit Website	Walsall	UK	Jam** Hit****	Director	********0233	j****@idealsaddle.com 🔓 Sign in to unlock
Stand: F62	Kylinpro Industrial Co., Limited	Visit Website	Shanghai	China	Vin****	Business Contact	*********5907	v****@kylinpro.com 🔓 Sign in to unlock
Stand: G30	Lallemand Animal Nutrition	Visit Website	Malvern	UK	Dia** Ree*	Marketing Manager	********1055	d****@lallemand.com 🔓 Sign in to unlock
Stand: D22	LeMieux	Visit Website	Southampton	UK	Mat* Bur****	Head of Marketing	********4360	m****@lemieux.com 🔓 Sign in to unlock
Stand: C52	Lumiere Equestrian	Visit Website	Watford	UK	Jes**** Tho***	Managing Director	—	j****@lumiereequestrian.com 🔓 Sign in to unlock
Stand: E80	Maxima Equestrian	Visit Website	Flimwell	UK	Hay*** Rud****	Director	********8123	h****@btinternet.com 🔓 Sign in to unlock
Stand: G60	Mealberry GmbH	Visit Website	Treuen	Germany	Dor*** Wer***	Sales & Marketing Manager	********7770	d****@mealberry.de 🔓 Sign in to unlock
Stand: C22	MLW Manufacturing	Visit Website	QC	Canada	Nic**** Jol*	Director of Marketing	*******3663	n****@mlwfoods.com 🔓 Sign in to unlock
Stand: B10	Neue Schule	Visit Website	Stokesley	UK	Jon** Wor**	Operations Manager	********4600	j****@nsbits.com 🔓 Sign in to unlock
Stand: C74	Omega Alpha	Visit Website	Salisbury	UK	Nic*** Ste*****	Director	********3344	g****@btinternet.com 🔓 Sign in to unlock
Stand: A44	Pampeano	Visit Website	Oxford	UK	Jen***** Bro**	Founder	********3709	j****@pampeano.com 🔓 Sign in to unlock
Stand: D14	Performance Brands Ltd	Visit Website	Wetherby	UK	Ste** Hal*	Managing Director	********5938	s****@performance-brands.co.uk 🔓 Sign in to unlock
Stand: C62	Plus vital	Visit Website	Dublin	Ireland	Kat* Dee***	Sales Manager	*******0001	k****@plusvital.com 🔓 Sign in to unlock
Stand: F30	Pure Pet Food	Visit Website	Cleckheaton	UK	Mar** Mil	Country Manager	********4737	m****@purepetfood.co.uk 🔓 Sign in to unlock
Stand: C72	R A Baillie Ltd	Visit Website	Market Rasen	UK	Nic*** Bai****	Co Secretary	********8696	n****@bailliehaylage.co.uk 🔓 Sign in to unlock
Stand: G70	Ready One	Visit Website	TX	USA	Mar* Sho**	Vice President Business Development	*******7277	m****@readyone.org 🔓 Sign in to unlock
Stand: C20	Reinwear	Visit Website	Colchester	UK	Lew** Fro**	Director	********6699	l****@reincoat.co.uk 🔓 Sign in to unlock
Stand: E64	Saddle Exchange	Visit Website	Crediton	UK	Gin* Woo*****	Director	********8566	g****@saddleexchange.com 🔓 Sign in to unlock
Stand: G41	SHANGHAI ORANGE METAL CO.LTD	Visit Website	Shanghai	China	Cat**	Business Contact	*********3567	c****@orange-metal.com 🔓 Sign in to unlock
Stand: C41	Shaws Equestrian	Visit Website	Ashbourne	UK	Mon** Stu************	Managing Director	********0737	m****@shawsequestrian.com 🔓 Sign in to unlock
Stand: B20	Shires Equestrian Products	Visit Website	Leominster	UK	Lou*** Ain**	Marketing Manager	********3600	l****@shiresequestrian.com 🔓 Sign in to unlock
Stand: E80	Silva Bed Ltd	Visit Website	Oakham	UK	Lou*** Coe	Director	********9565	l****@silvabed.co.uk 🔓 Sign in to unlock
Stand: G36	Society of Master Saddlers	Visit Website	Stowmarket	UK	Jo Byr**	Chief Executive	********1642	j****@mastersaddlers.co.uk 🔓 Sign in to unlock
Stand: D58	Soho Equestrian Ltd	Visit Website	Buckinghamshire	UK	Rob Wai**	Director	********0089	r****@sohoequestrian.com 🔓 Sign in to unlock
Stand: E30	STERLING INDIA	Visit Website	Kanpur	India	Cla*** Cla***	Manager	—	c****@comfyhorse.co.uk 🔓 Sign in to unlock
Stand: B52	Stubben Riding Equitpment UK	Visit Website	Corby	UK	Joh***** Stu*****	President	********1569	j****@stuebben.de 🔓 Sign in to unlock
Stand: E35	Talisker Bay International Ltd	Visit Website	Maybole	UK	And*** Rob******	Managing Director	********0523	a****@likit.co.uk 🔓 Sign in to unlock
Stand: FH1	The Golden Paste Company	Visit Website	Ripon	UK	Kir**** Bau*	office & Logistics Manager	********3319	k****@goldenpastecompany.com 🔓 Sign in to unlock
Stand: G44	The Walsall Leather Skills Centre CIC Ltd	Visit Website	Walsall	UK	Pat**** Bur**	Director	********7580	p****@walsall-leather.org 🔓 Sign in to unlock
Stand: 0	USG	Visit Website	IL	USA	Mat**** Cal***	Field Marketing Manager	*******3839	m****@usg.com 🔓 Sign in to unlock
Stand: B30	Woof Wear	Visit Website	Bodmin	UK	Mic**** Gea***	Sales Manager	********5920	m****@woofwear.com 🔓 Sign in to unlock